As the original wholesale pop-up greeting card company, Up With Paper is at the forefront of greeting card distributorship. However, specializing more than anything else in the conception and design of new pop up greeting cards as well as other such pop up products, whether new or classic, we are a powerhouse not just as a major greeting cards wholesaler but also as a design company. It is, in fact, for this very reason, this design-driven approach to creating new pop up cards and new product lines in the greeting card industry, that we are outstanding among wholesale greeting card distributors.