Our Story

Two brands, one simple checkout. Up With Paper and UWP Luxe have partnered together for a combined retailer experience. Together, we’re a small but devoted team with a mutual appreciation for paper. Thanks for letting us share our pop-ups with you!

Up With Paper

is all about bringing people closer together via playful correspondence. Our designers delight in the small details that make our products pop. We’ve integrated pull-tabs, push-button light effects, and sound clips into many of our pop-up greeting card lines. Our pop-up books are filled with hidden lift flaps and facts to delight and inspire wonder in our readers. Up With Paper has been recognized for developing outstanding pop-up greeting cards, winning numerous Greeting Card Association’s coveted LOUIE Awards honoring design excellence. Our pop-up books, published under Jumping Jack Press, have received numerous Moonbeam Children’s Book Awards.

UWP Luxe

is a boutique line of pop-up greeting cards, laser-cut stationery, and elegant home goods. We believe that paper, the humblest of mediums, holds so much potential. We hope the integrity of our beliefs shines through in all of our products, from elaborately foiled pop-ups to dainty details printed onto envelope flaps. We’ve earned the GCA’s coveted LOUIE Card of the Year for two consecutive years and are thrilled to announce that three of our products have received Merit Awards from HOW International Design.

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