NEW YORK, NY – Up With Paper, the world’s leading marketer of innovative three dimensional greeting cards, unveiled the first-ever extension of its best-selling Pop-Up Snow Globe Greetings line into an everyday line at the National Stationery Show (NSS) today. The new everyday offering follows eight years of retail success for the unique Christmas globes line, which won the Best New Product Award at the 2005 NSS.
The innovative, three dimensional Pop-Up Snow Globe Greetings each feature a meticulously designed paper and clear plastic globe, created with a patented paper engineering process, with trend-forward interior designs, creating the unique snow globe effect. The globes fold flat for mailing (no additional postage necessary), along with a complementary designed note card for a personal message, and have a suggested retail price of $6.99.
Up With Paper will begin shipping the new everyday globes line in June, exclusively to specialty market retailers.
The company enjoyed strong sell-through of the Christmas program again in 2012 with 4-inch and 6-inch tall globes. The new everyday program features twelve 5-inch tall globes, available in a space-saving corrugate floor display. Each globe is packed in a polybag with a color coordinated envelope and the designed note card, merchandised in the corrugate immediately below an open sample.
“The magic of the traditional snow globe—featuring snowflakes in a water-filled glass dome, fluttering around Santa Claus, a snowman, or other icons—has captivated people of all ages for generations,” said George White, President and COO of Up With Paper. “The snow globe effect created by this product has made our Pop-Up Snow Globe Greetings one of the specialty market’s most dependable performers each Christmas. Our globes surprise and amaze senders and recipients alike, creating the most lasting greeting available in the market. We look forward to further success with this everyday extension of this popular line with our retailer partners.”
Up With Paper’s new everyday Pop-Up Snow Globe Greetings are sold in a 12-pocket freestanding floor display, featuring 12 open samples and 72 units of salable stock. The twelve different designs feature a wide variety of images suitable for most sending occasions. Most globes can be adapted for any sending situation with Up With Paper’s unique “Choose Your Own Message” concept, which enables the sender to choose from a variety of message medallions to adhere to the front of the globe, including a blank one that can be personalized with any message.
Originally founded as PopShots, Inc., in 1978, Up With Paper has been recognized for design excellence more than 55 times with the International Greeting Card Association’s highest honor, the “LOUIE” award, including the “Card of the Year” LOUIE Award in 2005. Up With Paper’s Panoramics, Treasures, and Sight ‘n Sound® lines of pop-up greeting cards, as well as the company’s UWP Luxe line of boxed notes and stationery, Trinkets® gift enclosures, Pop-Up Notepads, UWP Kids stationery, and Jumping Jack Press® pop-up books are available in thousands of specialty retail outlets throughout the United States and around the world.