New York
Up With Paper, the world’s leading marketer of innovative three dimensional greeting cards, unveiled its new line of Pop-Up Desktop Notes at the 2012 National Stationery Show today. The new line, which will launch with four everyday designs, shipping in July, provides a fashionable new way to store and present note paper.
With exquisite designs and innovative pop-ups, a durable flip-top cover that snaps shut with a magnetic closure, and a 125-page notepad of 60-pound-stock, designed note paper, each Pop-Up Desktop Notes box is designed to brighten any desktop AND be a readily available accessory to record the newest idea. A locking mechanism props open the lid to display the pop-ups and 5 1/8 x 3 3/8-inch note paper inside for retail display, and for displaying on any desk or counter top.
The Pop-Up Desktop Notes line, which will be available exclusively in the specialty card and gift market, may be merchandised on any store shelf, and has a suggested retail price of $15.99 per box. The line extends Up With Paper’s UWP Luxe high-end stationery line, which successfully launched in 2011 with a range of Pop-Up Boxed Notes.
The Desktop Notes include a variety of designs, created under the eye of Up With Paper’s Vice President and Creative Director, Monika Brandrup, to fit the style and mood of a broad cross-section of consumers.
Originally founded as PopShots, Inc., in 1978, Up With Paper has been recognized for design excellence more than 55 times with the International Greeting Card Association’s highest honor, the “LOUIE” award, including the “Card of the Year” LOUIE Award in 2005. Up With Paper’s Panoramics, Treasures, Sight ‘n Sound®, and Tres Panache® lines of pop-up greeting cards, as well as the company’s Trinkets® and Tres Petites® gift enclosures, Pop-Up Boxed Notes, Travel Globes, Pop-Up Snow Globe Greetings®, Pop-Up Notepads, and Jumping Jack Press® pop-up booksare available in thousands of specialty retail outlets throughout the United States and around the world, and may be seen on the company’s website at