With an ever growing base of key accounts to attest to our excellence in both pop-up card and custom pop-up card design, we feel confident in calling Up With Paper, much like UWP Luxe, the definitive pop-up card company. Our cards, whether regular pop-up cards or custom pop-up cards, are present in retail stores of a wide variety, and they continue to impress a large, varied customer base. With a range of other successful custom pop-up card companies operating in the world, it is no small feat that we continue to capture a large market share in the pop-up card industry. This just further attests to the uniqueness and excellence of both our pop-up cards and custom pop-up cards, whether customized for foreign pop-up markets or not.
We have become definitive in the pop-up cards industry and continue to do be so by having only hired pop-up card designers that have an extraordinary ability in the field. We nurture a creative environment in which our card artists and card designers can feel comfortable and free to bring forth their best work and thus the best pop-up cards as well as custom pop up cards one can ask for. Looking at the creative studio itself, where we surround ourselves with the best pop-up cards from around the world to inspire us, we are enabled and encouraged to create extraordinary cards, whether pop-up cards or custom cards of a different variety. Without this nurturing environment and an extremely accommodating company leadership, we would not be able to design the cards of the quality and quantity that we do.